Audience Activation

You have the plan. Just not where to aim it.

PharosGraph Audiences are voter-level activation ready segments built from narrative intelligence, refreshed weekly reflecting what is taking hold right now. Audiences are delivered through the ad-tech stacks your team already runs.

AudienceScape™

The board your team
actually works in.

Illustrative planData week Jul 13

Georgia U.S. Senate · Voter Activation

The AudienceScape board for an illustrative Georgia U.S. Senate activation plan. Every Georgia neighborhood is shaded by its role in the plan: green for the 1,473 GOTV block groups holding 1,243,310 voters, blue for the 1,132 persuade block groups holding 756,181 voters, and grey for block groups outside the recommended reach or strongly opposed. A sidebar ranks the top GOTV counties, led by Cherokee at 93,875 voters, Forsyth at 78,694 and Hall at 54,166.
1,473 GOTV block groups1,132 persuade2.0M votersrefreshed weekly
Request a Walkthrough See what you can activate against
Voter-level
Every segment scored per voter, then delivered at ZIP and block group.
~100 audiences
Issue, local, ballot, and candidate audiences, and growing.
GOTV and Persuade
Two jobs, identified per voter and per block.
What You Can Activate Against

Issues, ballot measures, candidates,
and the fights in between.

The catalog covers around 100 issue audiences, including local and emerging issues no national survey reaches, plus ballot and candidate audiences. Messaging recommendations are available on request for every audience.

Issues

National and cross-cutting issues, ranked and scored per voter.

Local & emerging

The issues no national survey reaches, minted where the race actually is.

Ballots

Measure and referendum audiences, YES and NO, block by block.

Candidate campaigns

GOTV and Persuade for a candidate, per voter, into your stack.

Policy fights

Siting fights and regulatory battles, and the communities that decide them.

Need something beyond the catalog? Custom audiences for campaigns, ballots, issues, and policies, built and scored in 48 to 72 hours.
Request a Custom Audience
What the Plan Has To Answer

Two questions before
a dollar is committed.

Most plans reach for a demographic and hope the message travels. These two questions are the difference between a universe and an aim.

01

Who do we turn out, and who do we persuade?

Two different jobs, needing two different messages. They often sit on the same block. Treating them as one audience wastes both.

02

Which issue moves each neighborhood?

The issue that lands three miles away may do nothing here. Lead issue, at your chosen resolution: block, ZIP, or DMA.

See Audience Activation in Action

Bring us a race.
We will show you where to aim it.

The audience, the lead issue for each cluster, and the file. Live, in your terrain, on your issue.

Request a Walkthrough Advertising Measurement