Built around your race. Not filtered down to it.
These aren't national audiences filtered down to a district. They are built around the candidates, issues and dynamics of individual races and communities, scored on the national voter file one voter at a time, and they evolve as those dynamics change.
Log in to LiveRamp, search PharosGraph, and take delivery.
Featured Audience: Community Impact, Data Centers
Pennsylvania · Data Center Communities · Neighborhood resolution
Four audiences from the catalog, on one map. The Data Centers community audience is every voter in a neighborhood where a campus is proposed or operating; the three deep dive audiences split it by what residents contest. One dot for every 400 registered voters. The score is per voter, and any of the four filters to a state, county or district.
A growing Audience Catalog,
one voter file.
Nine Audience Types, over 600 Audiences available. Each is national, state or district selectable, and adds a dimension to the voter file you already hold.
Available now in the LiveRamp Data Marketplace.
Top Salient Issues
Twenty-one national issues, three salience tiers each: the top 10, 20 and 40 percent.
02Issue Deep Dive
Main drivers identified for top national issues like Cost of Living, Healthcare, Immigration and Public Safety.
03Ideological Lean
Thirteen issues on a five-point scale, progressive to conservative. Each band ships with the message language that band hears.
04Community Impact
A catalog of over 50 local, on the ground issues, live where they are actually happening.
05Community Impact Deep Dive
Main drivers identified for voters impacted by local issues like Data Centers.
06Ballot Measure
Measure-specific Support and Oppose audiences, minted per measure.
07Candidate
Race-specific GOTV and Persuade audiences, generated for each candidate.
08Persuadable Reach
Expand your audience by adding persuadable voters by party.
09Party Faction
Populist Right and Populist Left voters identified across three salience tiers.
The races to watch,
wherever they are.
A GOTV audience and a Persuade audience for each race that decides control of the Senate, the House and the states.
Governor
We score every race on the ballot.
Senate
We score every race on the ballot.
House
We score every seat in play, and any other on request.
In play reflects published ratings from Cook Political Report, Inside Elections and Sabato's Crystal Ball, compared against PharosGraph voter-level scoring.
Three standing audiences,
and what you do with them.
Standing Persuadable Reach audiences, selectable to any state or district, so every dollar reaches maximum efficiency and every persuadable voter gets reached, not just reached again.
Persuadable Democrat
Available nowRegistered Democrats in the middle thirty percent of their party in their state on the scored issues.
Persuadable Republican
Available nowRegistered Republicans in the middle thirty percent of their party in their state on the scored issues.
Persuadable Independent
Available nowUnaffiliated and minor party voters in the middle thirty percent of that group in their state on the scored issues.
What you do with them.
Overlay and dedup. Run any of the three against a current buy. The records that survive are reach you have not already bought.
Universe sizing. Sizing per state or district on request, so the reachable file is known before the buy is committed.
Any other cut. Age, language, turnout history, geography or any other demographic. Name the cut and it is built on request against the same persuadable spine.
Tracked now, every measure
with a campaign behind it.
Support and Oppose audiences, per measure and per side. In California, Propositions 40, 3 and 43 are live. Any other tracked measure is built on request.
Billionaire Tax
Taxes
Schools and Health Care Funding
Taxes, schools and health care
Two-Thirds Vote for Local Special Taxes
Taxes
The issues no national poll reaches,
live where they're happening.
Dozens of local issues that shape daily life in specific communities and never surface in national polling. Each one exists only where it is live, so the audience is the affected community and nobody else.
Inside one of them: data centers.
Where a campus is proposed or operating, the affected community splits by what residents actually contest. Each read carries its own message.
Environment and Water
Available nowLocal voters whose main concern is environment, water use, and land.
Jobs and Investment
Available nowLocal voters whose main concern is jobs, investment, and the tax base.
Energy Costs and Grid
Available nowLocal voters whose main concern is electric bills and grid reliability.
Cost of living,
voter by voter.
Every registered voter in the country, colored by the cost that weighs most on them: housing, gas and utilities, childcare, healthcare or property taxes. One audience per driver, and every voter carries one.
Housing as the main cost driver. One dot = 5,000 voters.
The audience you need is available,
just a few clicks away.
Buy any audience in the LiveRamp Data Marketplace today,
or
bring us the race, measure or issue you are working on and we will
build it.
Log in to LiveRamp, search PharosGraph, and take delivery.