You have a buy on air. You're missing whether it's landing in time to move it.
See whether paid media aligned with the narratives gaining traction on the ground. Measure Working Weight™, competitive positioning, and messaging effectiveness.
CA 2026 Governor · Working Weight
AdScape™ on a live governor’s race. One score on the buy, the gap against the opponent, and the moves that lift it.
Working Weight.
One score on the spend.
A single number, 0 to 100, for how well your paid media matches the opportunity on the ground. It breaks into the four levers your team actually controls, so the score is never a black box.
Are your dollars in the markets where the race is actually moving?
How much broadcast spend lands on people eligible to vote in this race.
Right issue, right place. Is the message matched to what is salient locally?
Are you paying a fair rate for the weight you are buying?
In partnership with 
AdScape supplies the score. AdImpact supplies the spend ledger beneath it, the category's system of record across 210 markets, every channel, every creative.
Score
Working Weight, a grade, and a one-word status: winning, competitive, or at risk.
Diagnosis
Where the leaks are. The gap between where you are spending and where the opportunity sits.
Prescription
The three moves that lift the score this week, each with its confidence, its source, and its projected impact.
Action
Reallocation that snaps into your media plan, your voter file, and your DSP audiences.
Then it repeats. Every Monday, week on week, for the length of the race. One score, what is driving it, the three moves, and the projected result.
Two questions a plan written
in March cannot answer.
A media plan is a set of assumptions about a moment that has not happened yet. These are the two questions that decide whether the assumptions still hold.
Is our money landing where the opportunity is?
Delivery confirms the ad ran. Working Weight scores how well your paid media matches the opportunity on the ground, while the buy is still in flight.
What do we move this week?
A plan written in March cannot see October. The answer has to arrive while the buy is in flight.
What a Monday read
actually looks like.
California Governor, 2026. A live statewide buy, scored against the opportunity on the ground.
California Governor 2026
A statewide buy of $160.5M is in flight. Is it landing where the race is moving, and if not, what moves this week?
Working Weight scores the buy at 76. Competitive, not optimal. $39.7M of it is landing in neighborhoods where opportunity is below average.
Three recommended moves reallocate that weight across markets and messages. No additional budget.
Projected Working Weight after the three moves: 83. Seven points of aim, on the same spend, with fourteen weeks still to run.
Bring us a buy.
We will show you how to make it work harder.
One score, what is driving it, and the three moves that lift it this week. Live, in your terrain, on your issue.