01
Ingest
Data Layer
Multi-Source Intelligence Inputs
News, public discourse, legislative and election data, policy signals, paid and earned media, and custom client sources, all ingested live and modeled together.
The Engine
The intelligence architecture
behind PharosGraph.
Pharos combines AI, computational linguistics, behavioral science, narrative theory, and proprietary intelligence architecture to transform public discourse into decision-ready strategic intelligence.
- Architecture 5 layers
- Individuals scored 200M+
- Neighborhoods 240,000
- Refresh Every week
- Data Multi-Source Intelligence
- Language AI / LLM Interpretation
- Behavioral Moral Foundations · Persuasion
- Geographic Block-Level Resolution
- Activation Commercial Outputs
The Limits of Conventional Intelligence
Conventional intelligence tools were built for an earlier era.
They were designed to count what already happened. They cannot explain why narratives are moving, where movement is happening, how messages land differently across audiences, or what action to take next.
Sentiment Snapshots
A snapshot in time
Surfaces what people said when asked.
Misses
Why opinion is moving. What's coming next. How sentiment varies block to block.
Social Listening
Mentions and volume
Tracks who's talking and how loudly.
Misses
Whether the volume signals real movement. What it means for the people you need to reach.
Dashboards
Activity visibility
Aggregates what's already been measured.
Misses
Strategic recommendations. What action to take, where, with which audience, and why.
Prediction Markets
Outcome pricing
Aggregates speculation about end-state outcomes.
Misses
The structural drivers of those outcomes. The narratives moving voters before sentiment shifts.
Strategic intelligence about narratives, not activity reports about mentions.
- Why narratives are gaining or losing ground, not just that they exist.
- Where movement is happening, at the resolution of a city block.
- How issues land differently across audiences, geographies, and moral frames.
- What strategic action to take next, calibrated to current narrative state.
Architecture
A layered intelligence system, built for live decision environments.
The Pharos engine combines five tightly integrated layers. Each layer adds a distinct dimension of intelligence. Together, they convert raw public discourse into decision-ready strategic intelligence. Signals move through them in order: ingest, interpret, score, segment, recommend, and measure, with the Activation layer carrying the last two.
02
Interpret
Language Layer
AI & LLM Interpretation
Large language models trained for political and policy discourse interpret what's being said, how it's framed, and what it means in narrative context.
03
Score
Behavioral Layer
Behavioral Science & Moral Foundations
Decades of behavioral science put to work: why messages resonate, where persuasion is asymmetric, and how different audiences read the same words differently.
04
Segment
Geographic Layer
Hyperlocal Resolution
Narratives don't move uniformly. Pharos scores narrative dynamics at the resolution of a Census Block Group, then rolls up to ZIP, district, DMA, and state.
05
Recommend + Measure
Activation Layer
Commercial Outputs
The stack converges into outputs teams can deploy: activation audiences, strategic briefings, geographic targeting, and recommendations that connect directly to media, outreach, and operations.
Science
Built on rigorous science, designed for commercial environments.
The Pharos engine is grounded in disciplines that have shaped how we understand language, persuasion, behavior, and population dynamics. Operationalized for real decision environments, not academic ones.
Discipline 01
Computational Linguistics
Modeling how language carries meaning, frame, and intent at scale across millions of signals.
At Pharos: Powers narrative structure recognition, framing detection, and theme extraction.
Discipline 02
Behavioral Science
Decades of research on how messages persuade, how audiences interpret, and where decision-making bends.
At Pharos: Drives audience interpretation models and persuasion asymmetry scoring.
Discipline 03
Narrative Theory
The structural patterns of how stories form, propagate, and reshape collective interpretation.
At Pharos: Frames how narrative momentum is detected, tracked, and projected forward.
Discipline 04
Moral Foundations Theory
A research-backed framework for the moral dimensions (care, fairness, loyalty, authority, sanctity) that shape how messages land.
At Pharos: Powers the Behavioral Layer's audience-resonance scoring.
Discipline 05
Population Modeling
Statistical projection from sampled signals to population-level dynamics, calibrated against ground-truth data.
At Pharos: Translates signal patterns to neighborhood-level intelligence across 240K block groups.
Discipline 06
Explainability & Audit
Engineering practices that make AI-driven intelligence traceable, defensible, and scrutable.
At Pharos: Every recommendation surfaces the underlying signals that drove it.
Modules
Modular intelligence, calibrated to the environment.
The engine surfaces through proprietary intelligence modules called Scapes. Each Scape applies the full architecture to a distinct decision environment, with vertical-specific data, models, and outputs.
Live
RaceScape™
Intelligence for live races.
Statewide, Federal, Mayoral, and Local race intelligence. Narrative momentum, geographic opportunity, persuadable audience modeling, and activation guidance.
Live
IssueScape™
Live tracking of issue dynamics.
Continuous monitoring of how issue narratives form, move, and land across geographies and audiences. Built for advocacy, donors, and policy teams.
Live
GovScape™
Strategic policy intelligence.
Translates legislative activity into constituent pressure, district movement, legislator alignment, and strategic outreach guidance. Sits above traditional bill-tracking tools.
Live
BallotScape™
Ballot measure intelligence.
Calibrated for ballot initiatives and referenda. Geographic activation modeling, narrative pressure detection, and measurement of campaign deployment performance.
Live
VoterScape™
The living voter file.
The enrichment layer for the file you already have. Every record comes back with a ranked issue list, a momentum signal with direction, and one message to lead with. Refreshed every week.
Live
AudienceScape™
Activation-ready audience segments.
Voter-level audiences built from narrative intelligence, split into GOTV and Persuade clusters with the lead issue for each neighborhood. Delivered through the ad-tech stacks your team already runs.
Featured · New
AdScape™
Paid + earned narrative measurement.
By PharosGraph. Measures how paid spend and earned coverage move narrative across neighborhoods, with competitive ad intelligence and in-flight optimization.
See the engine on your terrain
See Pharos in action.
Bring us a race, an issue, or an initiative. We will walk the architecture end to end on your terrain, from the signals that feed it to the recommendation that comes out.
More in How It Works: Narrative Command Center and Intelligence Briefs.