Narrative
Command Center.
Your live operating system for narrative strategy. Turn narrative movement into action across campaigns, policy, media, and advocacy.
Ask better questions.
Interrogate narrative movement in real time, by race, issue, geography, audience, or initiative.
Analyze narrative movement.
Pharos transforms fragmented public discourse into strategic intelligence, through specialized intelligence layers purpose-built for the question you're asking.
Turn intelligence into action.
Pharos operationalizes strategy across channels, from briefs to deployment. Activation audiences are the commercial core.
Decision-ready outputs.
- Activation briefs
- Issue strategy
- Message prioritization
- Policy action guidance
- Competitive recommendations
Differentiated audiences, ready to deploy.
- Activation audiences
- Enriched voter universes
- Hyperlocal targeting layers
- Persuadable audience segments
- Issue-driven audience files
- Geographic activation layers
Deployable across channels.
- Paid media activation
- Direct mail targeting
- Canvassing universes
- SMS & email segmentation
- Digital deployment
- Stakeholder outreach
Measure narrative performance.
Not just activity.
A new measurement category for narrative environments. Pharos doesn't monitor what happened, it measures performance, pressure, movement, and persuasion opportunity. Continuously.
Not impressions. Not reach. Not spend. Narrative Alpha measures how efficiently you're moving narrative relative to the market, the strategic return on every dollar, message, and moment.
See the Command Center
in action.
Talk Strategy on your race, issue, or initiative or explore the Scapes.