About PharosGraph

Narratives shape what happens next. Most decisions still don't see them.

We started PharosGraph because the systems organizations rely on to read the public were designed for a slower world. Public perception moves first now. Strategy has to keep up.

The Belief

Humans understand the world through stories.

People do not naturally process political complexity through policy memos, legislative text, or dashboards. They process stories, about fairness, safety, threat, accountability, opportunity, hope. And those stories take recognizable forms.

Heroes
Who's on our side
Villains
Who's against us
Victims
Who's getting hurt
If you can't see the story, you can't see the decision being made about you.
The Gap

Most consequential decisions still run on lagging indicators.

Snapshot research. Retrospective dashboards. Voter files from a prior election. Conventional intelligence describes the world as it was last week. Narratives move faster than that. Pressure forms, momentum shifts, and framing evolves before traditional systems catch up.

By the time traditional intelligence catches up, the story has already changed.
Why now

AI changed what's possible. Grounded data made it real.

Large language models can now interpret narrative structure, framing, and emotional context at scale, a capability that didn't exist five years ago. Language understanding alone isn't intelligence. We pair LLMs with grounded public data (Census, FEC, voter file, paid media) and decades of behavioral science to turn live discourse into something a strategist can act on, block by block.

Co-founders

Two founders. Complementary expertise.

Pharos was built at the intersection of commercial strategy and computational intelligence, by operators who lived the problem from both sides.

Mathieu Trepanier
Co-Founder & CEO · Data & Product

Architects the Pharos engine, from signal ingestion through narrative scoring to neighborhood-level projection. Background in computational intelligence, AI systems, and advanced modeling. Leads data and product strategy.

Craig Teich
Co-Founder & President · Growth & GTM

Two decades of commercial leadership scaling growth at data, analytics, and intelligence companies. Leads go-to-market, partnerships, and business strategy at PharosGraph.

Supported by an experienced team across engineering, science, strategy, and activation.

Work with us

Tell us the race, ballot, or issue.

We'll stand up a custom map, with an activation brief and ready-to-ship audience files in 24 to 48 hours.