Activation for campaigns, ballots & advocacy

Activate voters block by block.

Custom voter maps for your race, ballot, or issue. Built in 24 to 48 hours, delivered with an activation brief and audience files your media team can drop straight into the DSP.

Request your custom map → See how it works ↓
240,000+ neighborhoods ZIP & CBG targeting 24 to 48 hour delivery Refreshed every Monday
Track record We called Virginia 2026 at 94% locality accuracy (r = 0.92 by neighborhood) · neighborhoods we flagged YES voted YES at 65.4%, the ones we deprioritized at 30.7%.
Map of Ohio showing block-group level audience targeting across the state, with areas classified as GOTV turnout, persuasion targets, or outside the target universe. Cleveland and Akron metro at block-group resolution, with persuasion targets concentrated in inner suburbs like Parma, Westlake and Solon, and turnout targets across the surrounding region. Columbus metro at block-group resolution, with persuasion targets ringing the city through Dublin, Hilliard, New Albany and Pickerington, and turnout targets in the outer counties. Cincinnati metro at block-group resolution, with persuasion targets clustered through Fairfield, Sharonville, Montgomery and Norwood, and turnout targets in the surrounding suburbs.
Live sample · Ohio Governor 2026
A real map you can click into.
Every ZIP and Census block group scored · segments, priority, budget share, and the lead issue per audience.
Explore the Map Live →
What changes when you go granular

One map · three decisions, made at the resolution of a city block.

Once every neighborhood is scored, the three decisions your team makes every week of a cycle · who to reach, where to spend, and what to say · all get answered at the block level instead of the district level.

Primary use case SEGMENT & ACTIVATE
Segment GOTV vs Persuade · and activate each, block by block.
Every neighborhood scored as a turnout block or a persuasion block. The two audiences ship as separate files your buyer can drop straight into the DSP, the DMP, or the ad server · at ZIP or Census block group resolution. Programmatic, CTV, addressable mail, and direct buys all supported.
↳GOTV vs Persuade segments
↳ZIP & CBG targeting files
↳DSP · DMP · ad server · direct
Budget allocation
Allocate budget where it actually moves the needle.
Priority scoring per neighborhood, hot-market rollups, and a GOTV-vs-Persuade split tell the buyer how to weight the plan from day one · not after the first round of in-market data comes back.
↳Priority scoring per block
↳TV-market & county rollups
↳GOTV / Persuade weights
Local messaging
Write the right message to the right block.
Each audience cluster comes with its lead issue, the contrast against the opponent or opposition, and headline starters · so creative is written to where each block actually is, not to a generic statewide audience.
↳Lead issue per cluster
↳Contrast points
↳Headline starters
How it works

From brief to ad server in 24 to 48 hours.

You bring the race, the ballot, or the issue. We map the universe, write the brief, and hand off the activation files your buyer can drop straight in.

Step 01
Customize your map.
Tell us the race, ballot, or issue. State, district, market · we scope to your universe. Every neighborhood is scored at the Census block group.
Turnaround · 24 to 48 hours
Step 02
Get an activation brief.
Strategist-written. Audience clusters, lead issues, contrast points, and the budget-and-priority split per cluster · ready for your media plan.
Delivered · with a strategist on the call
Step 03
Load into your DSP / ad server.
Both ZIP and Census block group targeting files, formatted for your stack. Drop straight into your DSP, your DMP, or your direct buys. Local campaign live the same week.
Targeting · ZIP & CBG supported
More live samples

Same engine, three different jobs.

A statewide ballot opposition coalition, a policy-issue opinion map, and a congressional race plan · all built on the same neighborhood-level pipeline as the Ohio map above.

Ballot · statewide
CA Billionaire Tax · Opposition audience
ZIP-by-ZIP turnout-vs-persuasion map of the statewide opposition coalition, with TV-market filter and a ranked market list ready for the media buyer.
1,581 ZIPs 13.6M adults
Policy issue · statewide
Maine 2026 · Where voters stand on data centers
Neighborhood-level map of where Maine's 1.38M residents stand on data centers and energy policy. Four opinion groups, three persuadability tiers, growth-receptive overlay.
1,174 CBGs 16 counties
Congressional · CD-2
Maine CD-2: Paul LePage
Two-term former governor running for an R+4 open House seat in a Trump+10 district. Mobilization-led plan with a real persuasion layer for ranked-choice voting. Lead with cost of living, not personality.
110 ZIPs 232K voters
Get your map

Request a custom map.

Your race. Your ballot. Your issue. Built and delivered in 24 to 48 hours, with a strategist on the call and audience files ready to ship.

Request your custom map → Explore the live OH map →
Track record We called Virginia 2026 at 94% locality accuracy (r = 0.92 by neighborhood) · neighborhoods we flagged YES voted YES at 65.4%, the ones we deprioritized at 30.7%.