Inside the Engine

Live discourse, neighborhood action.

The Pharos Engine ingests millions of live signals, scores every Census block group in the country, and turns the result into maps your team can act on. One pipeline: inputs in, intelligence out.

Request your custom map → See how it works ↓
Inputs · Engine · Outputs

One pipeline, end to end.

Every Scape you receive runs the same pipeline: live signal in, five intelligence layers in the middle, decision-ready intelligence out.

Inputs
News & earned media
Public discourse & social
Policy & legislative
Paid media tracking
Civic data · Census, FEC, voter file
Custom client sources
→
The Pharos Engine · Scape Layers
RaceScape™ · election narrative
IssueScape™ · cross-geography issue narrative
GovScape™ · policy pressure & bills
TopicScape™ · local discourse, block-level
AdScape™ · paid narrative & lift
→
Outputs
Narrative momentum by neighborhood
Persuadable audiences
Pressure points & competitive shifts
Geographic scoring to CBG
Activation files · DSP-ready CSVs
Strategic briefs
Scape Layers

Five intelligence layers, one engine.

Each layer is purpose-built for a different question. Together they produce the Scapes your team works from.

RaceScape™
Election narrative · races & ballots
IssueScape™
Issue narrative · cross-geography
GovScape™
Policy pressure · bills & advocacy
TopicScape™
Local discourse · neighborhood resolution
AdScape™
Paid narrative · spend & lift
Engine capabilities

What the engine actually does.

Six core capabilities power every Scape, working in concert to convert raw discourse into decision-ready intelligence.

01
Narrative decomposition
Break a topline issue into the sub-themes that actually drive it, neighborhood by neighborhood.
02
Issue taxonomy & classification
A structured map of issues and sub-issues, refreshed continuously as new framing emerges.
03
Emotional & moral framing
Behavioral science applied at scale: care, fairness, liberty, loyalty, sanctity, authority.
04
Geographic resonance scoring
How an issue lands differs block to block. We score every Census block group, every week.
05
Persuasion vector mapping
Where movement is asymmetric, where the persuadable audiences actually sit, and how to reach them.
06
Competitive narrative comparison
Your message vs. theirs, side by side, with where each is landing and where it's softening.
Why this is different

Strategic intelligence, not activity reports.

Conventional intelligence tools were built to count what already happened. Pharos was built to explain what's moving, where, and what to do about it.

Sentiment snapshots
A snapshot in time.
Misses: why opinion is moving, what's coming next, and how it varies block to block.
Social listening
Mentions and volume.
Misses: whether the volume signals real movement, or what it means for the people you need to reach.
Dashboards
Activity visibility.
Misses: strategic recommendations. What action to take, where, with which audience.
Prediction markets
Outcome pricing.
Misses: the structural drivers behind the outcome. The narratives moving voters before sentiment shifts.
What Pharos sees
Why narratives are gaining or losing ground. Where movement is happening, to the block. How issues land differently across audiences, geographies, and moral frames. And what to do next, calibrated to the current state.
240,000+
Census block groups scored nationally
5 layers
Data · Language · Behavioral · Geographic · Activation
Weekly
Refresh on every Scape
94%
VA 2026 locality accuracy at call time
Get your map

Put the engine on your race.

Your race. Your ballot. Your issue. Custom map, activation files, and a strategist, delivered in 24 to 48 hours.

Request your custom map → See the live OH map →