New Podcast Feature: Food Narratives, Ultra- Processed Fears & Public Opinion
It’s been an exciting week at PharosGraph!
We’re gearing up to release our next report on Trade Wars, but in the meantime, our CEO Mathieu Trepanier, PhD joined Graham Robinson, PhD, CEO of Giract on the latest episode of Around the Coffee Table. This Giract hosted podcast is a science-backed conversation series that dives deep into food, ingredients, and industry trends. From label decoding to the politics of nutrition, Around the Coffee Table brings both clarity and curiosity to the table busting myths, unpacking marketing, and making food science easier to digest.
In this episode:
Mathieu and Graham explore one of today’s most heated food debates: Ultra-Processed Foods (UPFs). Their conversation touches on the psychology behind food narratives, what gives them such staying power, and how movements like “Make America Healthy Again” (MAHA) gain traction even as they stir controversy over politicized claims and affiliations.
What’s Covered:
- How stories and narratives shape what we eat
- When food trends become social movements and how that affects public health
- Who becomes a “hero” or “villain” in today’s food debates
- Why emotion often outweighs evidence in influencing public opinion and policy
Whether you work in the food industry, study consumer behaviour, or simply want to better understand the supermarket battlefield, this episode offers timely insights into the evolving psychology of food.
Listen now and pull up a chair as Mathieu and Graham explore why stories, not science alone, drives how we eat. https://www.youtube.com/watch?v=OBcSQLQvt0A
New Podcast Feature: Food Narratives, Ultra- Processed Fears & Public Opinion
